'Good Thins,' a new cracker snack from Mondelez International, is committed to providing a more wholesome snacking option that adheres to the sentiment of the "free-from" movement. The savory-flavored crackers are free from artificial flavors and colors, cholesterol, partially hydrogenated oils, and high fructose corn syrup. Further, two of the base crackers are gluten free.
One of the unique aspects of the Good Thins crackers is that they come in a variety of different bases. 'The Potato Ones' are made from potato, 'The Rice Ones' are made from rice, and the same cheeky naming convention is used for the crackers made from chickpeas, corn, and oats. 'The Rice Ones' and 'The Corn Ones' are both gluten free.
The Good Thins' savory flavors include white cheddar, spinach and garlic, poppy and sesame seed, sea salt and pepper, and garlic and herb.
Wholesome Savory Crackers
Mondelez International's 'Good Thins' Come with Different Bases
Trend Themes
1. Wholesome Snacking - Creating savory snacks that are free from artificial flavors, colors, and unhealthy ingredients.
2. Free-from Movement - Meeting the growing consumer demand for snacks that are free from cholesterol, partially hydrogenated oils, and high fructose corn syrup.
3. Diverse Bases - Introducing cracker snacks with different bases like potato, rice, chickpeas, corn, and oats.
Industry Implications
1. Snack Food Industry - Opportunity to expand product offerings by developing wholesome and free-from snacking options.
2. Gluten-free Market - Addressing the demand for gluten-free products with options like rice and corn-based crackers.
3. Alternative Ingredient Suppliers - Exploring partnerships and supplying specialty ingredients for the development of diverse base crackers.