The Good Eggs Tour from food-tech expert Eat JUST marks the first large-scale marketing tour for JUST Eggs and it was conceptualized to bring more plant-based food options to major music festival events. Adrian Santos, JUST Egg’s Director of Field Marketing, says that The Really Good Eggs Tour was created to get "millions of eggs in as many mouths as possible in 2022."
Through summer events like Bonnaroo, Broccoli City, and the Electric Daisy Carnival, the brand shares its vibrant plant-based offerings on moving conveyor belts. There's also branded merch, tie-dye shirts, hoodies, tote bags and hats to fit the festival atmosphere.
Next up, the Good Eggs Tour will be making its way to Primavera Sound in Los Angeles. And with the success of these events, the brand sees the opportunity for it to have a greater presence at festivals providing plant-based choices.
Plant-Powered Egg Tours
The Good Eggs Tour Brings Better Vegan Options to Summer Music Festivals
Trend Themes
1. Plant-based Festival Food - Eat JUST's Good Eggs Tour is bringing more plant-based food options to music festival events.
2. Large-scale Plant-based Marketing Tours - JUST Egg's The Good Eggs Tour marks the first large-scale marketing tour for its plant-based egg product.
3. Plant-powered Brand Activations - The moving conveyor belt used to share JUST Eggs' offerings at music festivals is a disruptive innovation opportunity for other plant-based food brands to create memorable brand activations.
Industry Implications
1. Food and Beverage - JUST Egg's Good Eggs Tour highlights the increasing demand for plant-based food options in the food and beverage industry.
2. Marketing and Advertising - The Good Eggs Tour is a prime example of a successful marketing campaign for plant-based food products at large-scale events, creating disruptive innovation opportunities for marketing and advertising professionals.
3. Music Festivals - The Good Eggs Tour's success at music festivals creates disruptive innovation opportunities for other plant-based food brands to partner with festivals and capitalize on the growing trend of plant-based dining options.