The Good Company Spring/Summer 2018 collection delivers a range of simplistic streetwear silhouettes. The New York City-based streetwear label's new editorial stars skateboarder TJ Marshall, and is photographed by Peter Sutherland, set in New York's Lower East Side. The collection and editorial really encompasses the strong sense of New York energy through its environment and garment details.
The new Good Company Spring/Summer 2018 capsule features pieces such as graphic t-shirts, long-sleeve shirts, hats, jackets, a tote bag, and water bottles in a range of colors. The bold use of bright colors is used to emulate youth and vibrancy of the New York energy. Some key items in the capsule are the camouflage hooded zip up jacket, the nalgene water bottle, and the wave hoodie. The new seasonal range is set to release March 23 online and at the NYC flagship location.
New York-Centric Apparel
New York Vibes are Channeled For The Good Company's Spring/Summer Line
Trend Themes
1. New York Streetwear Fashion - The current trend of incorporating strong New York City energy into streetwear apparel offers opportunities for disruptive innovation and new design concepts.
2. Bold Colors in Apparel - The use of bright colors in streetwear apparel emulate youth and vibrancy, providing opportunities for apparel brands to stay relevant and edgy.
3. Skate Culture Influences - The influence of skateboard culture in fashion provides opportunities to disrupt traditional fashion norms and incorporate unconventional design elements.
Industry Implications
1. Fashion Retail - Apparel retailers can stay ahead of the trend by incorporating New York streetwear and bold color palettes into their collections.
2. Skateboarding - Skateboarding brands can capitalize on their culture's influence on fashion by collaborating with apparel brands or creating their own clothing lines.
3. Beverage Industry - The use of branded Nalgene water bottles in The Good Company's Spring/Summer collection presents opportunities for water bottle and beverage companies to partner with fashion brands for promotional marketing.