Gomega is a new brand of "superfusion" beverages that are packed with antioxidants and omega-3 fatty acids, as well as low in sugar. The beverages are set to be introduced in 2020 in exotic flavors like Berry Acai, Strawberry Guava and Mango Passionfruit, each of which boasts just 25 calories per bottle and 32 milligrams of DHA omega-3s.
Over the last few years, consumers have been introduced to a wide range of products that are full of healthy fats, as seen in everything from full-fat milk and yogurts to chips made with healthier oils like olive, coconut and avocado. Gomega is set to be one of the few omega-rich beverages on the market, offering great-tasting ways for consumers to enjoy fatty acids that are normally found in fish oils.
Fruity Omega-Rich Beverages
Gomega's "Superfusion" Drinks are Full of Antioxidants & Healthy Fats
Trend Themes
1. Healthy Omega-rich Beverages - Disruptive innovation opportunity: Develop innovative ways to incorporate omega-3 fatty acids into beverages to cater to health-conscious consumers.
2. Low-sugar Fusion Drinks - Disruptive innovation opportunity: Create fusion drinks with exotic flavors and low sugar content to appeal to consumers looking for healthier beverage options.
3. Alternative Healthy Fats - Disruptive innovation opportunity: Explore alternative sources of healthy fats, such as plant-based oils, to offer innovative products for health-conscious individuals.
Industry Implications
1. Beverage Industry - Disruptive innovation opportunity: Develop new beverages that combine health benefits and appealing flavors to cater to a growing market of health-conscious consumers.
2. Health Food Industry - Disruptive innovation opportunity: Introduce innovative products that promote health and wellness by incorporating omega-3 fatty acids and other beneficial ingredients.
3. Food and Beverage Packaging Industry - Disruptive innovation opportunity: Create packaging solutions that preserve the nutritional qualities of omega-rich beverages while providing convenience for on-the-go consumers.