American fashion imprint Whim Golf launches its latest range of golf apparel designed specifically for the Spring/Summer 2022 season. The sports-inspired range fuses together the elements of daily apparel including polo tops and shorts with items that are ready for the golf course.
The spotlight shines on the denim Club Jacket that is designed in a palette of white stripes and spearmint green stripes for a stark and bright contrast. Additional items that stand out in the collection include the zipped vest made from nylon tricot in the Robins Egg hue and the sweater crafted from polyester with a textural contrast in the form of the rib-knit point collar. The entire capsule is online to shop at HBX.
Spring-Ready Golf Garments
Whim Golf Launches its Bright Collection for the SS22 Season
Trend Themes
1. Sports-inspired Golf Apparel - With the increasing popularity of golf, there is a disruptive innovation opportunity to blend athletic wear with traditional golf clothing.
2. Bright Color Palettes - As seen with Whim Golf's latest collection, there is potential for disrupting the golf industry through the use of bright and bold colors in sportswear.
3. Functional Fashion - With the demand for multi-functional clothing increasing, incorporating features such as UV protection and moisture-wicking properties in golf apparel can be a disruptive innovation opportunity.
Industry Implications
1. Golf Apparel - The golf apparel industry should take note of the potential demand for sportswear-inspired and functional golf clothing.
2. Athletic Wear - Athletic wear companies can expand their market and tap into the golf industry by incorporating golf-specific features into their products.
3. E-commerce - As shown by Whim Golf's online presence, e-commerce platforms can capitalize on the potential demand for easy and convenient online shopping for golf clothing.