Finnish company Golf Coat Oy is setting a new precedent for golf ball packaging with a box that can be repurposed as an insect hotel. Once empty, the golf ball packaging can be set in a desirable location for insects to provide shelter for bugs and larvae. For this purpose, separate paperboard is included in the cover of the packaging solution.
Created by PackageMedia Oy, part of Pyroll Packaging, this design uses the MetsäBoard Pro FBB Bright folding boxboard. This two-in-one packaging design came out of a co-creation workshop centered on improving current packaging and creating entirely new ideas. In 2021 alone, the company organized 36 virtual workshops, which promises to have a ripple effect on other industries as well for a more sustainable future with less waste.
Reusable Golf Ball Packaging
Golf Coat Oy's Mindfully Designed Box Doubles as an Insect Hotel
Trend Themes
1. Sustainable Packaging Solutions - There is a trend towards designing packaging solutions that are more environmentally friendly and can serve a secondary purpose to reduce waste.
2. Circular Economy Innovations - The circular economy concept is gaining more attention, and companies are exploring ways to create products that can be repurposed or upcycled.
3. Co-creation Workshops - More companies are utilizing co-creation workshops to generate new ideas and innovate their products and services with a collaborative approach.
Industry Implications
1. Packaging Industry - There is an opportunity for the packaging industry to develop more innovative and sustainable solutions that can be repurposed or recycled to reduce waste.
2. Hospitality Industry - The hospitality industry can benefit from using repurposed packaging solutions like the Golf Coat Oy box to provide bug hotels or other environmentally friendly amenities.
3. Consumer Goods Industry - The consumer goods industry can leverage co-creation workshops to collaborate with other industries to create more innovative and sustainable product packaging and designs.