Casually hip bottoms, like those featured in the Goldsign 2012 lookbook, are always welcome after a season of glittery party dresses and over-the-top frills. The premium denim label never fails to deliver when it comes to easy-to-wear, anytime-appropriate jeans and trousers.
Plus, if the Goldsign 2012 lookbook is any indication, the next season will see a marked decrease in uber-tight skinnies and a return to more roomy denim. The lookbook features a baggy dark jean, which looks chic and pulled-together with vibrant pumps and a color-blocked tank. The wide-leg flared pant is also back, but this time more refined in silhouette. A flared paisley print silk pant and muted lime green jeans continue the pajama daywear and colored denim trends, respectively, but on a more sophisticated note.
Laid-Back Denim Designs
Goldsign 2012 Lookbook is Full of Casually Chic Styles
Trend Themes
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Casually Hip Bottoms — There is an opportunity to innovate and disrupt the fashion industry with the development of more comfortable and stylish bottoms that can be worn anytime and anywhere.
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Decrease in Skinny Jeans — A potential disruptive innovation opportunity exists in the denim industry to create and market jeans with a more relaxed and roomy fit, moving away from the popular tight-fitting skinny jeans.
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Refined Wide-leg Pants — There is potential for disruption in the fashion industry by offering wide-leg pants with a more refined and sophisticated silhouette, catering to consumers looking for comfortable yet stylish options.
Industry Implications
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Fashion Industry — The fashion industry can explore disruptive innovations in comfortable and versatile bottom-wear, moving away from tight-fitting designs and introducing refined wide-leg pants.
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Denim Industry — The denim industry has an opportunity to innovate by creating jeans with a more relaxed fit, catering to consumers who are seeking comfort and style in their everyday wear.
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Apparel Industry — The apparel industry can tap into the trend of casually chic bottoms, offering comfortable yet fashionable options that can be worn in various settings.