Kit Kat launches a limited edition flavor in a golden package in honor of the Olympic Gold hue. The souvenir package design celebrates one of the most iconic sites in Japan with a package design that is shapes like Mount Fuji.
The flavor is a Banana Caramel flavor as the brand works together with Tokyo Banana to make it possible. This generates some excitement to the Summer Olympics after it was postponed last year due to the pandemic. On the box, it even has the snowy mountain top in a blue and white. The breakable snack also has a stamp of a banana on the candy wafer itself for a co-branding touch within the golden package.
Olympic Gold-Inspired Snacks
Kit Kat Offers a Special Golden Package of its Banana Caramel Flavor
Trend Themes
1. Limited Edition Olympic-inspired Packaging - Brands can offer limited edition product packaging designs inspired by major events or cultural symbols to generate excitement among consumers.
2. Co-branding Partnerships - Collaborating with other brands to create unique products can help to reach new audiences and create buzz around limited edition flavors or products.
3. Celebrity and Athlete Collaborations - Partnering with celebrities and athletes can help brands to reach a wider audience and create unique product offerings that appeal to fans and consumers alike.
Industry Implications
1. Food and Beverage - In the food and beverage industry, limited edition flavor launches and unique product packaging designs can help to create buzz around new products and drive sales.
2. Sports and Fitness - Partnering with athletes and sports organizations to create unique product offerings can help brands to reach a wider audience of sports and fitness enthusiasts.
3. Tourism and Souvenir - Creating souvenir packaging designs that incorporate iconic landmarks or symbols can help businesses in the tourism industry to generate additional revenue and create memorable experiences for customers.