The Red Lobster Golden Card Sweepstakes has been announced by the restaurant chain as a way to celebrate its 50th anniversary and offer avid fans of the brand a way to win free meals for a year.
The contest promotion works by encouraging fans to share their favorite memory of Red Lobster on Facebook, Twitter or Instagram using the hashtag #RLGoldenSweepstakes through February 8. On February 9, the brand will announced 50 lucky winners who will receive a full year of meals from the company in the form of a $2,000 Red Lobster gift card.
The Red Lobster Golden Card Sweepstakes identifies how brands are focusing more on social promotions to help draw new interest from consumers young and old.
Restaurant Anniversary Promotions
The Red Lobster Golden Card Sweepstakes Offers Meals for a Year
Trend Themes
1. Social Promotions in Branding - Brands are utilizing social media promotions to attract and engage consumers of all ages.
Industry Implications
1. Restaurant Chains - Restaurant chains are incorporating social media promotions to boost customer engagement and brand loyalty.