Shiner Beer, the independent family-owned brewery famous for Shiner Bock, announced its entry into the non-alcoholic market with the introduction of the Shiner Rode0 series, debuting with Rode0 Golden Brew. This marks a significant milestone for the brewery as the product is the brand's inaugural non-alcoholic release. The venture is informed by the increase of non-alcoholic beer sales in 2023—"over seventeen percent in Texas and 23% percent in the U.S. from the year prior."
The Rode0 Golden Brew features an ABV of less than 0.5 percent. The beverage embodies a classic American lager with a light, refreshing character. Shiner Beer made a point to retain crisp and malty notes, pairing them with gentle hops.
The Rode0 series is said to further expand in 2024, introducing additional non-alcoholic brews.
Non-Alcoholic Golden Beers
Shiner Beer Launched the Shiner Rode0 Series and the Rode0 Golden Brew
Trend Themes
1. Non-alcoholic Beer Market Growth - The increase in non-alcoholic beer sales in 2023 creates opportunities for breweries to enter the market and offer innovative beverage options.
2. Expanding Non-alcoholic Offerings - Shiner Beer's entry into the non-alcoholic market with the Rode0 series shows the trend of breweries expanding their product lines to include non-alcoholic options.
3. Crafting Non-alcoholic Beer - Breweries like Shiner Beer are focusing on creating high-quality non-alcoholic beers that retain the flavor and characteristics of traditional beers.
Industry Implications
1. Craft Beer Industry - The craft beer industry can take advantage of the growing demand for non-alcoholic beer by developing and offering a diverse range of non-alcoholic brews.
2. Beverage Manufacturing Industry - The increase in popularity of non-alcoholic beer presents opportunities for beverage manufacturers to innovate and produce new and appealing non-alcoholic beverage options.
3. Alcohol Industry - The rise in non-alcoholic beer sales signals a potential disruptive opportunity for the alcohol industry to expand their offerings and capture new market segments.