Cien Gold is a new gold-infused skincare line from Lidl that features a coveted beauty ingredient in the form of 1% colloidal gold. The affordable skincare range is packed with antioxidants and anti-aging properties and it includes products like the Cien Gold Deep Cleansing Face Mask, a moisturizer, an intensely moisturizing hand cream and a firming neck and décolleté cream.
The affordable skincare range shares products under €6 so that it's easy to experience the beautifying benefits of gold at home. The potent ingredient is known for reducing the appearance of fine lines and wrinkles, as well as enhancing the skin's tone, elasticity and circulation.
The limited-edition line is packaged in crisp white with contrasting premium gold accents and caps.
Gold-Infused Skincare Ranges
Lidl's Cien Gold is Infused with 1% Colloidal Gold
Trend Themes
1. Gold-infused Skincare - The use of gold in skincare products is a growing trend that offers disruptive innovation opportunities in the beauty industry.
2. Affordable Luxury - The introduction of affordable luxury skincare ranges, such as Cien Gold, is a trend that offers disruptive innovation opportunities in the beauty industry.
3. Holistic Skincare - The trend of incorporating skin-boosting ingredients, like gold, in skincare products that offer holistic benefits is a new trend with disruptive innovation opportunities in the beauty industry.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can incorporate gold-infused products like Cien Gold to introduce affordable luxury skincare ranges that provide holistic benefits for customers.
2. Health and Wellness - The use of gold-infused skincare products with their antioxidant and anti-aging properties can be introduced as a complementary beauty and wellness segment of the healthcare industry.
3. Retail and Discount Stores - Retailers like Lidl can introduce gold-infused skincare ranges like Cien Gold as their private label to offer affordable skincare options that provide customers with a holistic skincare experience.