Earlier in the year, Trend Hunter featured a number of posts about the 'opposites trend' in 2007 fashion. Traditionally, this meant black matched with white and patterns with sharp contrast.
Ashrana pushes the trend in a different direction by mixing holy images with war-time cammoflauge.
Peace and the war in the same outfit. Is this fashion suggesting way to make the war or to make the love?
Implications - A simple and effective way to garner the attention of potential consumers is by creating products with contradictory qualities. In doing so, consumers will be pushed to experience new emotions and feelings. Businesses that are able to evoke strong or fresh reactions will likely stand out amongst competitors.
Peace and War on the Same Shirt
Opposite Imagery from Ashrana
Trend Themes
1. Opposites Trend - Creating products with contradictory qualities can evoke new emotions and push consumers to experience fresh reactions.
2. Mixing Holy and War Imagery - Combining holy images with war-time camouflage in fashion can create a disruptive innovation opportunity.
3. Contrasting Patterns and Colors - Utilizing sharp contrast and opposing patterns in fashion can attract attention and differentiate businesses from competitors.
Industry Implications
1. Fashion Industry - The fashion industry can embrace the opposites trend and capitalize on evoking fresh reactions from consumers.
2. Retail Industry - Retail businesses can stand out by offering products with contradictory qualities that create strong and unique customer experiences.
3. Marketing Industry - Marketing professionals can leverage the concept of contrasting patterns and colors to capture consumer attention and promote brands effectively.