Belgium chocolate maker Godiva, which was purchased by Turkish food tycoon Ülker Group in 2008, will debut a new treat—the Godiva Ice Cream Truffle—in Japan to welcome the coming of summer 2010.
The Godiva Ice Cream Truffle looks just like any chocolate truffle you’ve had, but has an incredibly rich taste due to its premium ice cream.
While something like this would usually cost a lot of money, the yummy combination is attached with a tag of around 399 yen(about $4 USD) for each, with flavors including strawberry, ivory chocolate and dark chocolate.
Affordable Luxury Chocolates
Godiva Ice Cream Truffles to Launch in Japan
Trend Themes
1. Affordable Luxury Chocolates - The trend towards affordable luxury chocolates is disrupting traditional notions of high-end confectionery, creating opportunities for innovative and affordable high-end chocolate treats.
2. Premium Ice Cream Chocolates - Incorporating premium ice cream into chocolate products is a growing trend that is creating opportunities for innovative new desserts and confectionery treats.
3. International Flavor Trends - Developing new and exciting flavors to cater to international palates is driving innovation in the chocolate industry, creating opportunities for unique and inventive chocolate products.
Industry Implications
1. Confectionery - The confectionery industry is being disrupted by new trends in affordable luxury chocolates, creating opportunities for high-end chocolate makers to innovate new and exciting products.
2. Ice Cream - The ice cream industry can capitalize on the trend towards premium ice cream chocolates by developing new ice cream/chocolate combinations and desserts.
3. International Food - The trend towards international flavor profiles in chocolate products creates opportunities for food companies to develop and market new and unique products that cater to global tastes.