The GoDaddy Super Bowl ad for 2014 is less risqué than its commercials have been in previous years but it still shows quite a bit of skin — although its mostly belongs to male bodybuilders. The short ad shows hoards of buff bodybuilders running through the streets and towards a spray tan shop. Racecar driver Danica Patrick is among the bodybuilders in a muscle suit, making this her 13th appearance in a GoDaddy commercial.
The GoDaddy ad is a departure from some of its more controversial ads of the past and now focuses on showing how its services aid small businesses online and representing women as smart, successful business owners.
The ad is set to air during the second half of the NFL Super Bowl XLVIII and will be one of two 30-second GoDaddy commercials.
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The 2014 GoDaddy Super Bowl Ad Brings Customers in Droves
Trend Themes
1. Controversial Brand Ads - With the recent changes in societal values, there is an opportunity for brands to shift from controversial ads to creating more inclusive and empowering advertisements.
2. Gender Equality in Business - The representation of women in business, especially in the tech industry, has been a topic of discussion. Brands have a chance to showcase and support gender equality in business by featuring women leaders in their ads.
3. Small Business Online Advertising - With the rise in e-commerce, small businesses have a chance to gain more exposure and succeed online. Advertising services that specifically cater to small businesses can disrupt the market and provide opportunities for growth.
Industry Implications
1. Fashion Industry - Fashion brands have a chance to promote body positivity and inclusion in their advertisements, moving away from outdated beauty standards and harmful practices such as retouching.
2. Tech Industry - Tech companies should promote gender equality in their advertisements and highlight the contributions of women in the industry to attract diverse talent and customers.
3. Marketing Industry - Marketing agencies can provide specialized services to small businesses looking to establish their online presence and reach a wider audience. These services can include website development, social media management, and targeted advertising campaigns.