The newest GO Transit safety campaign encourages riders to follow basic safety practices through a series of vibrant and interactive ads. In addition, GO has released safety vlogs that explain the dangers of common commuter practices. The campaign aims to engage consumers with the hashtag #GOSafely, which is quickly attracting online attention. The eye-catching multi-media campaign is a contemporary educational experience for commuters.
The campaign also launched a new paint that kills germs to encourage commuters to "Get a grip on safety." Another installation features a display of bright yellow backpacks, stating "Nobody likes a backpack in their face. For your safety and others, remove your backpack on our platform. #GOSafely".
The GO Transit safety campaign installations are displayed at Union Station, Bramalea, Oakville, Burlington, Guildwood, and Exhibition.
Vibrant Transit Safety Ads
GO Transit's Safety Campaign Uses Bold Installations to Promote Safety
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Industry Implications
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