G-SHOCK has launched a three-piece ‘Full-Metal GM-B2100’ collection of its Casi-Oak model, offering the watch in silver, dark gray, and copper. This is the first time that the popular model has been provided in a full metal format, and to mark the collection's release, the GMB2100 campaign will be fronted by G-SHOCK’s newest ambassador, Steven Bartlett.
The watches boast a three-step surface finishing process that sees the models brushed and polished to offer a three-dimensional look. The ‘GMB2100’ also includes three lug connectivity, screw-back case backs, and is just 12.8mm thick, making it the slimmest full-metal model in G-SHOCK’s product lineup. Consumers can also enjoy ‘Tough Solar’ charging and Bluetooth capabilities by using the watches’ Smartphone Link function.
The G-Shock ‘Full-Metal GM-B2100’ collection launches in August 2022.
Evolved Metal Watches
G-SHOCK Debuts the 'Full-Metal GM-B2100' Trio in Three Unique Colorways
Trend Themes
1. Full-metal Watch Trend - The trend of producing full-metal watches provides opportunities for disruptive innovations in the material selection and application of technologies for increased functionality.
2. Slim Full-metal Watch Trend - The trend of producing slim full-metal watches provides opportunities for disruptive innovations in developing innovative features without compromising the lightweight and slim design.
3. Smart Watch Link Functionality Trend - The trend of incorporating Smart Watch Link functionality provides opportunities for disruptive innovations in creating advanced connectivity options for consumers.
Industry Implications
1. Watchmaking Industry - The watchmaking industry could explore innovative ways to incorporate full-metal materials into their products and design slim watches with advanced features.
2. Technology Industry - The technology industry could explore innovative ways of enhancing the smart watch link functionality and incorporating new features that can be controlled from a smartphone or any other device.
3. Fashion Industry - The fashion industry could explore innovative ways of incorporating full-metal designs into their collection, adding a unique touch to their branding and style.