AussieBum, the same folks who helped many men gain confidence and be happy with their innovative WonderJock, are promising colorful night action with AussieBum Glo, a glow in the dark line of underwear.
The Glo line will be available on October 24 in four neon colors with the glow technology being incorporated in the waistband of the undies.
However, the collection is set to be a very limited edition with a short run, so if you want to get your hands on the glowing undies, you better get them fast when they are available.
In the mean time, you can enjoy the sneak preview video that shows how much fun you can have with these glow in the dark underwear.
Glow In The Dark Underwear
Glo by AussieBum
Trend Themes
1. Glow-in-the-dark Fashion - The incorporation of glow technology in apparel and accessories offers an opportunity for innovation in the fashion industry.
2. Limited Edition Releases - Companies can create hype and increase demand for their products by offering limited edition releases.
3. Innovative Undergarments - Innovation in the design and functionality of undergarments presents a disruptive opportunity in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can incorporate glow technology in clothing and accessories to add a unique feature to their products.
2. E-commerce - Companies can create a sense of urgency for customers to purchase by offering limited edition items exclusively online.
3. Textile Manufacturing - Manufacturers can develop innovative materials and fabrics to incorporate glow technology, creating a new market for unique and functional textiles and materials.