Trendspotting is a popular concept many businesses are inheriting as a way to stay relevant and better connect with consumers; as the popularity of this concept increases however, so does the question of its true value. This is an idea our Director of Trend Hunter PRO Tim Warmels explored with The Globe and Mail at this year's DX3 Canada conference.
The main concern many entrepreneurs and business owners have when dealing with trend forecasting is how to trust the consumer behavior-related vision of one company or individual. Furthermore, how do said companies or individuals sort through the clutter of today's consumer industries for valuable insight?
Warmels addresses this issue in the interview, identifying Trend Hunter PRO as "a place where we leverage the collective insight of those 75,000 Trend Hunters we have around the world and the 800 million views we've accumulated [...] and use it to find the signals from the fringe of culture to speak to what will be popular in the future."
Watch the full interview on the Globe and Mail HERE!
The Globe and Mail: Tim Warmels on How Trendspotting Can Help Businesses Innovate
Globe And Mail Trend Hunter
Trend Themes
1. Collective Insight - Using collective insight to identify signals from the fringe of culture for future trends.
2. Consumer Behavior Vision - Addressing concerns about trusting consumer behavior-related vision by using big data analytics.
3. Trend Forecasting Value - Evaluating the true value of trendspotting in staying relevant and better connecting with consumers.
Industry Implications
1. Marketing and Advertising - Opportunities for disruptive innovation in marketing and advertising by leveraging collective insight to forecast consumer trends.
2. Retail Industry - Disruptive innovation opportunities in the retail industry by using big data analytics to sort through consumer industries for valuable insight.
3. Consumer Insights Industry - Innovation opportunities in the consumer insights industry by developing more accurate and reliable trend forecasting methods.