This Miami Ad School project imagines partnership between a charity and company that uses food as a means to spread global warming awareness.
The underlining message of the project reminds: "Some chunks of ice can't be bought at the store" and this sentiment is expressed on a wooden popsicle stick that can be read once a frozen dessert has been entirely consumed. The promotional product symbolically represents some of the glaciers and other large bodies of ice that have melted as a result of rising temperatures around the world.
On the reverse side of the popsicle stick, there's also a printed message that encourages consumers to do their part in order to reduce their contributions to global warming.
Environmental Awareness Popsicles
This Global Warming Awareness Concept Uses Melting Food
Trend Themes
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Climate Change Awareness Merchandise — Brands can create innovative merchandise that spreads an important message while also promoting their brand.
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Eco-friendly Promotional Products — There is an opportunity to create promotional products that not only promote a brand, but also align with eco-friendly values.
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Food-based Environmental Awareness Campaigns — Food can be used as a creative medium to spread awareness about important topics, like climate change.
Industry Implications
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Advertising — Advertising agencies can develop campaigns that utilize creative messaging to spread awareness about important topics like climate change.
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Promotional Products — Promotional product companies can expand their offerings to include eco-friendly options and products with a message promoting environmental awareness.
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Food and Beverage — Food and beverage companies can partner with charities to create products that promote important causes, such as global warming awareness, while also providing a tasty treat for consumers.