MATTER describes itself as a "socially motivated lifestyle brand" that is focused on connecting communities around the world with an opportunity to tell their unique stories through gorgeous global clothing pieces.
The distinctive patterns on the garments are created with blockprinting, but with a modern twist that updates a technique that has been used on fabric for thousands of years. For instance, the brand's wide-leg Leharia pants take inspiration from Vietnam, while the Dhoti style adapts a motif used by the hunters of the Indus Valley. MATTER created an entire video series to educate consumers who want to dive deeper into the origin stories of each pattern.
To add to the beauty of its collection of globally inspired garments, MATTER selects natural materials like cotton to accent the handprinted, hand-dyed garments.
Travel-Inspired Trousers
Global Clothing by MATTER Takes Cues from Cultures Around the World
Trend Themes
1. Blockprinting Revival - The use of blockprinting in modern fashion is a disruptive innovation opportunity to revive an ancient technique and create unique and culturally-inspired designs.
2. Storytelling Apparel - The trend of using clothing pieces to tell unique origin stories opens up opportunities for brands to connect with consumers on a deeper level and create a sense of cultural appreciation.
3. Sustainable Global Fashion - The incorporation of natural materials and handcrafted techniques in globally inspired garments offers disruptive innovation opportunities to create sustainable and ethically sourced fashion.
Industry Implications
1. Fashion - The fashion industry can embrace the blockprinting revival trend and use ancient techniques to create unique and culturally-inspired designs.
2. Textile Manufacturing - The use of blockprinting and hand-dyeing techniques in textile manufacturing opens up disruptive innovation opportunities to create sustainably produced and visually captivating fabrics.
3. Travel and Tourism - The storytelling apparel trend presents opportunities for the travel and tourism industry to collaborate with fashion brands and create clothing pieces that showcase the cultural heritage of different destinations.