Cozzee Coffee is a brand that is committed to supporting global causes through the act of producing and selling delicious coffee. For each of the seven unique types of coffee there is a global charity or cause that is connected to it. When a product is purchased from Cozzee Coffee, the supported cause will receive a donation.
In order to create a visibly appealing brand to attract consumers, Caava Designs created packages and labels using vibrantly bold and simple designs. Each bag of coffee is packaged in a playfully bright color, which represents a different cause. For example the green bags represent food and farming, while the yellow bags represent shoes and shirts.
The company seeks to provide great tasting coffee while simultaneously supporting global causes.
Sustainability-Supporting Coffee
Cozzee Coffee Makes Seven Coffees to Support Seven Global Causes
Trend Themes
1. Cause-connected Marketing - Cozzee Coffee's commitment to supporting global causes through coffee sales demonstrates the trend of cause-connected marketing, presenting businesses with an opportunity to align their products with charitable initiatives.
2. Vibrant Packaging - The use of vibrantly bold and simple designs in the packaging of Cozzee Coffee highlights the trend of vibrant packaging, offering businesses an opportunity to create visually appealing products that attract consumers.
3. Sustainable Consumption - Cozzee Coffee's focus on sustainability and supporting global causes reflects the trend of sustainable consumption, presenting businesses with an opportunity to promote eco-friendly practices and connect with socially conscious consumers.
Industry Implications
1. Coffee Retail - The coffee retail industry can leverage cause-connected marketing to support global causes and attract customers by partnering with charitable organizations.
2. Graphic Design - The graphic design industry can capitalize on the trend of vibrant packaging by creating visually appealing and impactful designs for various products, including coffee packaging.
3. Sustainable Products - The sustainable products industry can tap into the trend of sustainable consumption by offering eco-friendly products like coffee that support global causes, appealing to socially conscious consumers.