The Glo Cubes Light-Up Drink Cube set features four color-changing cubes that light up when placed inside liquid. Ideal for summer backyard or poolside gatherings, the lights boast a "liquid-activated design" that "cycles through nine different colors on contact."
Each Glo Cubes light is made from BPA-free polystyrene, is water-proof and can be wiped clean for sterilization. This novelty product is available on the Urban Outfitters web shop and speaks to the brand's target demographic -- Gen Z consumers. Fusing fun and function, these novelty drink light elevate any party and are part of Urban Outfitters' Lifestyle product range that includes everything from tech storage accessories and cameras to decorative pool floats, pet-friendly products and more.
Color-Changing Drink Lights
Glo Cubes' Light-Up Drink Cube Set is Ideal for Parties
Trend Themes
1. Color-changing Drink Lights - Disruptive innovation opportunity: Creating customizable lighting experiences for drinks at parties and events.
2. Liquid-activated Design - Disruptive innovation opportunity: Developing innovative products that react to liquid, creating interactive and engaging experiences.
3. Novelty Drink Lights - Disruptive innovation opportunity: Designing unique and eye-catching drink accessories that enhance social gatherings and appeal to younger consumers.
Industry Implications
1. Party Supply Industry - Disruptive innovation opportunity: Introducing technologically advanced products that enhance the ambiance and enjoyment of parties.
2. Event Planning Industry - Disruptive innovation opportunity: Incorporating interactive and engaging elements into events to create memorable experiences for attendees.
3. Consumer Goods Industry - Disruptive innovation opportunity: Tapping into the growing demand for unique and visually appealing consumer products that cater to younger demographics.