adidas has revealed its new GLITCH Redirect soccer cleats. The new cleats feature a new skin design with a silver upper portion, which mimics red coding. The upper portion of the cleat also contains GLITCH branding and the three-stripe logo on the side.
The GLITCH Redirect cleats are designed for maximum ball control, this is achieved through an inner sock and laceless outer section. The GLITCH inner sock design also makes the cleats interchangeable, where the owner can swap out different skins for the cleats. This lets customers change their shoe style without needing to buy a new pair of cleats.
The adidas GLITCH Redirect skin can be purchased using the GLITCH app on either iOS or Android devices. The new soccer cleats from adidas will have a $123 price point. The cleats will be available until December 31st, 2019.
Ball Control Soccer Cleats
Adidas Reveals Its New GLITCH Redirect Cleats
Trend Themes
1. Interchangeable Soccer Cleat Skins - The interchangeable design of the GLITCH Redirect cleats creates an opportunity to innovate in customizable sportswear.
2. Laceless Outer Section Soccer Cleats - The laceless design of the GLITCH Redirect cleats presents an opportunity for sports brands to innovate in comfort and performance.
3. In-app Purchasing of Soccer Cleat Skins - The GLITCH app presents an opportunity for sportswear brands to innovate in seamless purchasing experiences for customers.
Industry Implications
1. Sportswear - The GLITCH Redirect cleats are a disruptive innovation opportunity for the sportswear industry.
2. E-commerce - The GLITCH app presents a disruptive innovation opportunity for the e-commerce industry to streamline purchasing experiences.
3. Sports Retail - The interchangeable design of the GLITCH Redirect cleats creates a disruptive innovation opportunity for sports retail to personalize customer experiences.