Glidden paint is giving customers a free quart of paint from June 25-July 2, 2009, an offer announced in celebration of their nationwide launch.
The company is actually letting customers choose from a whopping selection of 282 Glidden paint colors!
It looks like this promotion is a hit, as people are frantically searching this offer to get more details online.
Implications - During a recession, consumers are trying to save money in any way they can. Freevertising is an excellent promotional technique for businesses to reach a customer base in this economic environment; consumers get to try a product for free, and companies are able to get the word out about their brand.
Free Home Decor
Glidden Colorfully Celebrates Their Launch With Gratis Paint
Trend Themes
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Freevertising — Opportunity for businesses to promote their brand by offering free products or services during a recession.
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Customer Engagement — Promotions like free paint allow businesses to engage with customers and build brand loyalty.
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Online Search Behavior — Increase in online searches for free offers during a recession as consumers look for ways to save money.
Industry Implications
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Paint Manufacturing — Paint manufacturers can offer free samples to generate interest in their products and increase market share.
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Home Improvement Retail — Home improvement stores can partner with paint manufacturers to promote their brand while driving foot traffic to their stores.
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Digital Advertising — Digital advertising platforms can cater to businesses offering free products or services by targeting consumers searching for free offers online.