'Glassify' is the name of a two-piece system from a start-up in Tel Aviv that uses an app and a smart beer glass to collect consumer insights in return for incentivized promotions and discounts.
At the bar, consumers are able to order their drinks as usual and once served, they have the ability to use their phone to scan one of the smart beer glasses. These glasses have built-in NFC chips on their bases that are compatible with QR scanners. At this point, consumers will be prompted to download the Glassify app if they have not already.
As well as providing real-time analytics to a bar about drink preferences, consumers are able to redeem rewards for using Glassify such as complimentary drinks, chasers and food combos. So far, Glassify has been incredibly successful in increasing a consumer's consumption by offering incentives.
Smart Beer Cups
'Glassify' Offers Customers Discounts with Use and Collects Big Data
Trend Themes
1. Smart Glassware - Disruptive innovation opportunity: Develop smart glassware technology that collects consumer insights and offers incentivized promotions and discounts.
2. Real-time Analytics - Disruptive innovation opportunity: Create advanced analytics platforms that provide bars and restaurants with real-time data on drink preferences.
3. Incentivized Consumer Behavior - Disruptive innovation opportunity: Design systems that incentivize consumer behavior through rewards and incentives, increasing consumption and loyalty.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Integrate smart glassware systems into bars and restaurants to enhance customer experiences and collect valuable consumer insights.
2. Food and Beverage - Disruptive innovation opportunity: Develop smart glassware technology for the food and beverage industry that revolutionizes the way consumer preferences are tracked and analyzed.
3. Mobile App Development - Disruptive innovation opportunity: Create mobile apps that seamlessly integrate with smart glassware systems, providing consumers with rewards and promotions based on their preferences.