Elle Publications together with Alcatel have developed a glitzy new phone design that doubles as a beauty accessory, the screen converts into a mirror when not in use. The phone itself is divinely red or glinting black and definitely worthy of the title Fashion statement.
This shiny new branded Mobile tool comes with a matching headseat and a car charger as well as a designer silver letter 'E' dangling from a necklace carry strap. You will receive a one-year subscription to Elle on purchasing the phone.
Beauty hasn't compromised on usefulness and it seems to have all the features necessary such as a "powerful" camera, video recorder, 3mb internal memory capabilities,WAP, pc connections, unique elle screensavers, games, predictive text etc...
Anything Red does it for me and I really like the mirror feature as I am always losing my compact mirrors but I NEVER lose my phone.
It is a beautiful looking handset, mabye not in your opinion, but that is the point on which the phone should be judged as it follows the growing trend of adding bling and personal style to mobile assets.
It is also on Elles' part a great marketing idea for their feminine demographic publication.
Check out the Glam website the phone is sold on. Price is $179.99. . .
Glamphone
Elle Mobile Phone With Mirror
Trend Themes
1. Fashionable Tech Accessories - The Glamphone reflects the growing trend of adding personal style and fashion elements to mobile devices, presenting an opportunity for companies to create fashionable tech accessories that cater to consumer preferences.
2. Combining Beauty and Functionality - The mirror feature on the Glamphone demonstrates the potential for integrating beauty and usefulness in products, opening up opportunities for innovative designs that serve multiple purposes in the beauty and tech industries.
3. Targeting Niche Demographics - Elle's partnership with Alcatel for the Glamphone highlights the strategy of targeting specific demographics, such as the feminine demographic, and creating tailored products that resonate with their preferences and interests.
Industry Implications
1. Fashion and Tech Accessories - The Glamphone's fashionable design and mirror feature present disruptive innovation opportunities for companies in the fashion and tech accessories industry, encouraging the creation of stylish and multifunctional products.
2. Beauty and Personal Care - The integration of a mirror into a mobile device like the Glamphone opens doors for disruptive innovation in the beauty and personal care industry, where companies can explore creating beauty tools that incorporate technology and convenience.
3. Publishing and Media - Elle's collaboration with Alcatel for the Glamphone suggests opportunities for disruptive innovation in the publishing and media industry, where companies can leverage partnerships and product collaborations to enhance their brand reach and engage with specific target demographics.