The Glamnetic Birthday 2.0 collection is a glam new lineup of false lashes from the brand in celebration of its second birthday to offer consumers a way to create a stunning look. The products come in the form of magnetic lashes as well as press-on nails and a dual-ended liner pen in brown and black shade options. The collection also includes the all-new Circle PowerGrip Magnet Lashes that are designed to help consumers achieve a seamless fit that's focused on comfort.
The Glamnetic Birthday 2.0 collection is launching online via the brand's online shop starting September 30, 2021 just in time for the beginning of the Halloween season. This positions the various products as perfect for consumers to use with a costume or when getting dressed up for the holiday.
Celebratory False Lash Collections
The Glamnetic Birthday 2.0 Collection is Glam
Trend Themes
1. Magnetic Lash Collections - Opportunity to disrupt the traditional false lash industry with an easy-to-use magnetic technology.
2. Celebration-inspired Cosmetics - Opportunity to create limited edition makeup collections inspired by events and occasions for increased consumer engagement.
3. Cross-category Product Bundles - Opportunity to offer consumers convenience and value by bundling complementary cosmetic products such as lashes, liner, and nails.
Industry Implications
1. Cosmetics Industry - The beauty industry has long been ripe for disruption, and innovative products such as magnetic lashes and press-on nails are shaking up the market.
2. E-commerce Industry - The rise of e-commerce has made it easier than ever for niche beauty brands such as Glamnetic to reach a wider audience and grow their business.
3. Seasonal/holiday Industry - Cosmetic brands can capitalize on seasonal holidays such as Halloween by offering limited edition collections and themed products to drive sales.