Glamlite has previously collaborated with pop culture icons such as Frosted Flakes, Barbie, and Scooby Doo. The playful beauty brand is building on its previous nostalgic collections by tapping Strawberry Shortcake for its brand-new makeup release. The collection, which takes design cues and inspiration from the 1980s doll, includes the ‘Berrylicious Palette,’ ‘Berry Sweet Lip Kit,’ ‘Strawberry Shortcake x Glamlite Blush,’ and ‘Berry Long Lashes.’
All of the products in the collection are decorated with motifs inspired by Strawberry Shortcake herself. The eyeshadow palette contains 15 "berrylicious" shades that range from shimmers to mattes. The ‘Berry Bounce’ Sponge is shaped like a strawberry and is perfect for applying concealer, foundation, and powder.
The Strawberry Shortcake collection from Glamlite is available on the brand’s website. Consumers can purchase the items individually or indulge in the complete collection.
Cartoon-Inspired Cosmetic Capsules
Glamlite Debuts a Whimsical Strawberry Shortcake Collection
Trend Themes
1. Cartoon-inspired Beauty - Bringing nostalgic cartoon characters into the beauty space presents an opportunity for disruptive innovation in the cosmetics industry.
2. Nostalgia Marketing - Tapping into nostalgic trends allows for companies to create new and unique product lines that appeal to consumers seeking to revisit their childhood memories.
3. Playful Product Design - Creating whimsical and playful product designs has the potential to attract a loyal fan base and set a brand apart from more traditional cosmetic lines.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage cartoon-inspired beauty trends to create new and unique product lines that appeal to nostalgic consumers.
2. Marketing - Nostalgia marketing can be effective across industries and can help build brand recognition and customer loyalty.
3. Toy & Collectibles - Expanding the reach of toy and collectible brands into the cosmetics industry creates opportunities for cross-industry collaboration and product innovation.