The Les Saisons Makeup Summer 2016 Collection from Givenchy introduces two new Givenchy gloss products with a unique applicator system.
The Givenchy Cushion Kiss Baume Gloss Douceur cosmetics are designed to have a hydrating and plumping effect on the lips, without leaving behind a sticky finish. The product comes in two shades, Coral Kiss and Berry Kiss, which are applied with a round cushion applicator. The shape of this applicator seems to take inspiration from Korean cushion compacts, which have become extremely popular in the beauty world as of late.
Consumers are now seeking out natural-looking lip glosses that offer high shine and buildable coverage as an alternative to lipsticks that require a commitment to a color for a few hours at a time.
Cushioned Lipgloss Applicators
This Givenchy Gloss Takes Cues from Korean Cosmetic Compacts
Trend Themes
1. Hydrating Lip Gloss - Opportunity for brands to develop lip glosses with hydrating properties and a non-sticky finish.
2. Cushion Applicator - Potential for beauty brands to incorporate cushion applicators in various makeup products for a more precise and smooth application.
3. Natural-looking Lip Makeup - Demand for lip products that provide a high shine and buildable coverage as an alternative to long-lasting lipsticks.
Industry Implications
1. Cosmetics - Opportunity for cosmetic companies to create innovative lip gloss products with hydrating formulas and unique applicators.
2. Beauty Accessories - Potential for companies specializing in beauty accessories to develop cushion applicators for various makeup products.
3. Personal Care - Demand for natural-looking lip makeup creates opportunities for companies in the personal care industry to develop lip glosses with high shine and buildable coverage.