Camden Town Brewery created a beer ad that it claims is "the world’s first TV ad you can (kind of) drink" and with it, the brewery is giving away 45,000 beers. The Give ‘em Hells beer giveaway introduces a series of animated Camden Hells characters, who collectively agree that 2020 has been a bad year. To remedy this, the brewery included a QR code in its advert that can be scanned so that eligible individuals can claim a complimentary beer. Notably, the ad went live during the Uefa Champions League semi-finals, which was an intentional choice to capture the interest of the audience.
As Camden Town Brewery's head of brand marketing, Zoe Wulfsohn-Dunkley, told Campaign, "People might say that beer's not a huge deal, but we wanted to bring a smile to some faces and allow some people to share some beer and enjoy our brand world."
Giveaway Beer Ads
Camden Town Brewery Created a "Drinkable" Ad with an Integrated QR Code
Trend Themes
1. Interactive Advertising - Creating ads with interactive elements, such as QR codes, can engage consumers and provide opportunities for brand interaction.
2. Experiential Marketing - Integrating giveaways or experiences into advertising campaigns can help create a memorable and positive brand experience for consumers.
3. Digital Brand Activation - Leveraging digital platforms and technologies to activate brand awareness and engagement can be an effective strategy in reaching target audiences.
Industry Implications
1. Beverage Industry - Incorporating innovative advertising tactics, such as drinkable ads and giveaways, can help breweries and beverage brands stand out in a competitive market.
2. Marketing and Advertising - The use of interactive and experiential marketing techniques can revolutionize traditional advertising strategies and boost brand engagement.
3. Technology and Digital Media - The integration of QR codes and digital platforms in advertising campaigns presents new opportunities for technology and digital media companies to provide innovative solutions.