Mountain Dew recently announced a partnership with Girl Skateboards to release a limited-edition apparel line with California artist and illustrator Tim Lahan. Girl Skateboards is known for releasing its à la mode capsule collection.
The collection was curated by team rider Sean Malto, who selected his favorite pieces from Lahan's archived artwork. The apparel is ideal for skateboarding and other causal summer activities. The line includes a skate deck, koozie, polo, tees, pin pack, cooler, and a towel. Each piece is adorned with Lahan's creative work to make the pieces care-free and unconventional. The line features a color palette of white and black, along with vivid oranges, blues, greens, and pinks.
The line is available globally in select skate shops in Europe, North America, Australia, and Japan.
Soda-Branded Skateboard Partnerships
Mountain Dew Joined with Girl Skateboards for an Apparel Line
Trend Themes
1. Collaborative Brand Partnerships - The partnership between Mountain Dew and Girl Skateboards for an apparel line showcases the trend of brands collaborating to create unique products.
2. Limited-edition Apparel Collections - The release of a limited-edition apparel line by Mountain Dew and Girl Skateboards highlights the trend of creating exclusive and collectible clothing items.
3. Artist Collaboration in Fashion - The collaboration with artist Tim Lahan for the apparel line demonstrates the trend of bringing in artists to create distinctive designs within the fashion industry.
Industry Implications
1. Skateboarding - The partnership between Mountain Dew and Girl Skateboards in a skateboard-themed apparel line points to opportunities for skateboard brands to expand beyond traditional products.
2. Beverage - The collaboration between Mountain Dew and Girl Skateboards presents the possibility for beverage companies to explore marketing initiatives within the skateboarding and youth culture market.
3. Fashion - The release of the limited-edition apparel line by Mountain Dew and Girl Skateboards offers potential for fashion brands to experiment with artist collaborations and less conventional designs.