The ‘Ginkgo Umbrella’ is a fresh redesign of an everyday product that has an extremely low impact on the environment. Italian designers Federico Venturi, Gianluca Savalli and Marco Righi, came up with the concept for the Ginkgo after three years of research. The beautifully designed umbrella is made from 100% polypropylene and it’s individual components mean it can be taken apart and recycled once the umbrella has had its day.
Most umbrellas on the market today are made from a combination of wood, metal and plastics and need to be properly dismantled before being recycled. Most of these umbrellas are never dismantled and instead end up in our landfills. The designers have also revealed that they have cut the production steps down by 80%, making the entire business venture a commendably green one.
Fully Recycable Umbrellas
The Components of the Ginkgo Umbrella Can Be Dismantled and Recycled
Trend Themes
1. Eco-friendly Products - The Ginkgo Umbrella sets a trend for eco-friendly products by using 100% recyclable materials and encouraging dismantling and recycling.
2. Sustainable Design - The Ginkgo Umbrella showcases the trend of sustainable design by incorporating materials that can be easily recycled.
3. Reducing Waste - The Ginkgo Umbrella contributes to the trend of reducing waste by minimizing landfill materials through its disassemblable and recyclable components.
Industry Implications
1. Fashion Accessories - The Ginkgo Umbrella presents disruptive innovation opportunities for the fashion accessories industry by introducing eco-friendly and recyclable materials.
2. Consumer Goods - The Ginkgo Umbrella offers disruptive innovation opportunities in the consumer goods industry through its sustainable and easily recyclable design.
3. Environmental Services - The Ginkgo Umbrella opens up disruptive innovation opportunities in the environmental services industry by promoting eco-friendly and waste-reducing practices.