Switchel is typically prepared by mixing water with vinegar and seasoning it with ginger and Sunomi makes a trio of sparkling ginger beverages with wellness-focused flavors. The brand's Turmeric, Orange and Lemon drinks are all made with a base of apple cider vinegar, ginger and a touch of honey for sweetness.
According to Sunomi, people have been drinking switchel for centuries as a source of electrolytes and gut-friendly prebiotics, as well as enjoying it as a cocktail mixer and mocktail.
The sweet and tart drinks by Sunomi update the ancient recipe for the modern drinker who is looking to refuel after a workout, when they're feeling dehydrated, thirsty or in need of energy. While switchel can be enjoyed with alcohol, the base product itself is free from alcohol and caffeine.
Sparkling Ginger Drinks
Sunomi Makes Effervescent Switchel Beverages with Apple Cider Vinegar
Trend Themes
1. Wellness-focused Flavors - Opportunity to develop new beverages with health-conscious flavors that cater to the modern drinker's desire for wellness.
2. Refueling and Hydration - Opportunity to create beverages that provide a natural source of electrolytes and hydration for post-workout or when feeling dehydrated.
3. Ancient Recipes Reinvented - Opportunity to update traditional recipes and offer them in a modern, convenient format for the contemporary consumer.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to tap into the demand for wellness-focused beverages and create innovative products with unique flavors and formulations.
2. Fitness and Sports Industry - Opportunity for fitness and sports companies to partner with beverage brands to offer post-workout hydration and refueling solutions.
3. Food and Beverage Packaging Industry - Opportunity for packaging companies to develop innovative packaging solutions that preserve the freshness and quality of beverages while being convenient for on-the-go consumption.