The Gillette World's Biggest Shave is quite possibly the biggest you will ever see Roger Federer's head get. The tennis superstar is a world-class athlete who has never let his successes on the court give him a big head, until now.
Federer's head is huge in the latest Gillette publicity stunt which involved recreating the Swiss tennis players face using paint and then shaving it using a foam for shaving cream and lawnmowers for razors. I am incredibly impressed by the detail and accuracy of this video. If Federer had a green face, it would look exactly like the one created in the Gillette World's Biggest Shave video. Check out the ad for yourself here. It's only a matter of time before Gillette crosses over and begins making lawnmowers.
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Record-Breaking Swiss Shaves
The Gillette World's Biggest Shave Mows Roger Federer's Facial Hair
Trend Themes
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Industry Implications
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3. Advertising - Innovative advertising strategies, like those used in Gillette's World's Biggest Shave campaign, can disrupt traditional advertising techniques and capture consumers' attention.