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MADSTORE UNDERCOVER Joins magma on GILAPPLE Keychains and Designs

MADSTORE UNDERCOVER works in collaboration with magma on new special GILAPPLE keychains and figures that highlight the iconic UNDERCOVER GILAPPLE emblem that made its first debut back in 2009. It captured the relationship between characters GILLA and GRACE with human society, showcased in the form of an apple.

The new drop is made up of the GILAPPLE LIGHT MAN which is a figure of the apple that is attached to a baton-wielding build figure and the GILAPPLE LIGHT HAND KEYCHAIN which is made with a lamp help within a handheld base and attached to a gold keyring. The designs are made using resin, electrical devices, and scrap wood. The keychains are set to launch online and at MADSTORE locations beginning September 10th.
Trend Themes
1. Collaborative Keychains - Collaborative projects between brands can lead to unique and innovative products.
2. Light-up Accessories - Integrating lighting features into fashion accessories can create exciting and eye-catching designs.
3. Resin-based Designs - Using resin as a material for product design can lead to durable and unique creations.
Industry Implications
1. Fashion Accessories - Combining fashion and technology can create new opportunities for accessory design.
2. Toy and Collectible - Exploring the intersection of toys and art can lead to creative and valuable collectible products.
3. Craft and DIY Supplies - Using unconventional materials like scrap wood and resin for crafts and DIY projects can inspire with new ways to utilize waste materials into value.

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