PBteen is a fun line of furniture and accessories from Pottery Barn that caters to teenagers. One of their top holiday gifts this year is a stylish hair dryer.
The 1,875-watt hair dryer has fresh patterns and colors that are perfect for its target consumer. It comes in three fun colours, pink, green and blue. You can complete the package by getting the matching hair accessories in the collection.
Implications - Consumers have taken a more active approach in their buying habits; they prefer to flaunt their individual styles now rather than conforming to the crowds. They demand products that come in a variety of versions, allowing them to choose the design that best reflects their values and interests. Companies can help consumers express themselves by manufacturing products that are available in many of atypical designs.
Targeting Youth Vanity
PBTeen Hair Dryers
Trend Themes
1. Personalized Design - Companies can seize the opportunity to manufacture products that come in a variety of versions, allowing consumers to choose designs that best reflect their values and interests.
2. Youth Vanity - As young consumers express themselves through their individual styles, there is a rising demand for products that cater to their fashion preferences.
3. Customizable Accessories - Manufacturers can tap into the trend of self-expression by offering customizable accessories that can be matched with other products in a collection.
Industry Implications
1. Teen Fashion - The teen fashion industry can capitalize on the trend of youth vanity by offering a diverse range of clothing and accessories that allow teenagers to express their individuality.
2. Personal Care - The personal care industry can benefit from the trend of personalized design by creating hair dryers and other beauty products that come in various styles and patterns.
3. Home Furnishing - Home furnishing companies can embrace the trend of customizable accessories by offering furniture and decor that can be personalized to match individual tastes and preferences.