Good Foods is highlighting the "gift of guac" this holiday season with festive packaging that turns the Chunky Guacamole sleeve into a wreath-like display. The seasonal packaging design helps to remind consumers how well guacamole works as an appetizer for holiday entertaining, as it's not only colorful but ready to scoop and serve.
Although guacamole is often associated with summer snacking, the festive packaging design helps to put a seasonal spin on an easy-to-serve appetizer that keeps it top-of-mind for winter entertaining.
This year, with many retail destinations closed, people may be inspired to do more holiday shopping at the grocery store, as their weekly shops for essentials may be the only in-store vists they have this season.
Giftable Guacamole Packaging
Good Foods Wants Shoppers to "Give the Gift of Guac"
Trend Themes
1. Festive Packaging Design - Exploring innovative ways to create seasonal packaging designs can add novelty and increase customer interest.
2. Seasonal Spin on Established Products - Introducing seasonal variations of traditionally summer-focused products can tap into new consumer markets and boost sales during the winter season.
3. Transforming Food Packaging Into Gift-worthy Displays - Reimagining food packaging to be visually appealing and giftable can create unique gifting options and enhance the overall consumer experience.
Industry Implications
1. Food Packaging - Innovating in food packaging can help brands stay relevant, differentiate themselves, and attract consumers with eye-catching designs.
2. Holiday Retail - Capitalizing on the increased holiday shopping at grocery stores can create new marketing opportunities and boost sales during the festive season.
3. Appetizer and Snack Industry - Adding seasonal variations to appetizer and snack products can expand the target market and drive revenue during different times of the year.