Mountain Hardwear has been a premier name in high performance outdoor gear, and much of that success is thanks to the company's beloved Ghost Whisperer jacket. The ultra-lightweight, warm jacket has been a best seller since its release in 2013, and so Mountain Hardwear is looking to capture lightning in a bottle yet again with its new sleeping bag of the same name.
The Ghost Whisperer sleeping bag takes much of the same design from its namesake, with the same down and nylon materials that offer such an efficient weight-to-warmth ratio. The bags will come in two ratings: one for temperatures as cold as 20 degrees Fahrenheit and another for temperatures 40 degrees Fahrenheit and warmer.
The bags have not yet been released, but they're expected to go on the market in 2018.
Warm Lightweight Sleeping Bags
Mountain Hardwear's Ghost Whisperer Bag is Inspired by a Jacket
Trend Themes
1. Ultra-lightweight Sleeping Gear - A trend of designing lightweight sleeping gear using innovative materials and technology could disrupt the outdoor gear industry.
2. Efficient Weight-to-warmth Ratio - The demand for outdoor gear with a high weight-to-warmth ratio presents opportunities for disruption in the sleeping bag industry.
3. Expansion of Winter Outdoor Gear - The growth of winter sports and activities could drive the demand for specialized sleeping bags that can withstand colder temperatures.
Industry Implications
1. Outdoor Gear - The outdoor gear industry could benefit from incorporating innovative lightweight materials and technologies into their sleeping bag designs.
2. Sporting Goods - The sporting goods industry could capitalize on the demand for winter gear by offering innovative sleeping bags suitable for cold weather conditions.
3. Adventure Tourism - The adventure tourism industry could enhance its offerings by providing customers with high-performance sleeping bags designed for cold weather adventures.