Spooky season is in full swing and Burger King is celebrating by releasing a ghoulish new Ghost Burger in Thailand.
Burger King's new Ghost Burger fully embraces the Halloween spirit with striking black burger buns dotted with tiny white sesame seeds. The color is achieved with cocoa, which also adds to the unique flavor of the bun. But it's not just the bun that's getting people talking about the new Ghost Burger. Between the two black buns, you'll find a delicious combination of American cheese, bacon, fried onion rings, BBQ sauce, and a 100% beef patty (or pork patty) imported from Australia.
The new Ghost Burger is a limited-time offering created exclusively for the Halloween season. You can find it at Burger King locations across Thailand now.
Cocoa-Colored Burger Buns
Burger King Thailand Created a Spooky Ghost Burger for Halloween
Trend Themes
1. Halloween-inspired Cuisine - There is an opportunity for the food industry to create seasonal menu items with visually striking and unique flavor profiles inspired by holidays.
2. Plant-based Fast Food - Fast food chains could innovate by introducing more plant-based or vegetarian options for customers who are exploring meatless diets.
3. Unique Bun Flavors - Bread manufacturers and burger chains could experiment with more flavors and ingredients in their buns to create memorable and unconventional burger experiences for customers.
Industry Implications
1. Fast Food - Fast food chains have the opportunity to innovate with seasonal menu items like the Ghost Burger, as well as introducing alternative menu options and unique flavor profiles.
2. Bakery - Bread manufacturers and bakeries can innovate by experimenting with new flavors and ingredients to create unconventional bread products that can be used by fast food chains and restaurants.
3. Food Retail - Retailers could explore seasonal food promotions and unique flavor profiles to attract customers during special occasions like Halloween and other holidays.