Paint-Splattered Chunky Sole Sneakers

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Needles' Ghillie Shoes Boast Tonal Splatters for SS19

Cult Japanese fashion label Needles introduces a new iteration of its signature Ghillie shoes and it features paint splattering designs. The silhouette was originally created by Japanese designer Keizo Shimizu and it boasts some Americana design influences, especially its vintage cues.

The sneakers are constructed from canvas materials to give it a lightweight element, accented with multi textiles in a low-cut shape. The standout purple and navy blue colorway is accompanied by contrasting white paint splattering designs throughout the entire model. It is rounded out with a rubber toe cap and a matching tonal lacing system. The midsole is made from rubber and is light pink with branding accents in the form of an embossed logo over the heel. It is also accented with treaded rubber at the outsoles in burgundy hues and rounded out with silver hardware.
Trend Themes
1. Paint-splattered Fashion - Opportunity for disruptive innovation in fashion design using paint-splattering techniques on fabric and textiles.
2. Chunky Sole Sneakers - The trend of chunky soles on sneakers in fashion can be capitalized by incorporating unique and eye-catching design elements.
3. Low-cut Sneaker Silhouettes - Innovation in low-cut sneaker shapes can create new design opportunities for brands to differentiate themselves in the market.
Industry Implications
1. Fashion Design - Fashion designers can incorporate paint-splattering techniques on fabric and textile designs to create unique and eye-catching pieces, like these sneakers.
2. Footwear - The trend of chunky soles and low-cut shapes in sneakers can be capitalized by incorporating unique design elements and offering consumers more options for customization.
3. Apparel Manufacturing - Incorporating innovative techniques like paint-splattering can enhance the aesthetic appeal of apparel design and help brands stand out in a crowded market.

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