These funny ads for Getty stock images are set up with scenarios where someone is getting into trouble and they need some kind of excuse to help them out of a bind.
The situations include things like a little boy who has broken a vase, a girl who is sneaking home after curfew, a driver getting a ticket and a guy who has arrived late to work. In each of these unfavorable situations, there's a big game show-style wheel that's being spun, landing on an image that could provide a legitimate story to remedy these situations. The ads by Venezuela's Publicis agency are a brilliant way to demonstrate how easy it is to "Tell any story you want," whether that's blaming the bad stuff on a ghost, a runaway bride or an alien abduction.
Creative Excuse Ads
These Getty Stock Images Ads Show How to Accomplish Masterful Storytelling
Trend Themes
1. Storytelling Advertising - Advertisers can leverage storytelling techniques to create engaging and memorable ads.
2. Stock Image Integration - Incorporating stock images creatively in ads can enhance the storytelling element and provide unique brand messaging.
3. Disruptive Excuse Marketing - Introducing gamified excuse marketing campaigns can disrupt traditional advertising methods and capture audience attention.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can explore storytelling techniques and stock image integration to create impactful campaigns.
2. Stock Image Providers - Stock image providers can highlight the creative applications of their images in storytelling advertising to attract new customers.
3. Creative Agencies - Creative agencies can embrace disruptive excuse marketing strategies to differentiate their client's ads and generate buzz.