In response to finding out that 43% of parents negotiate food choices with their kids at least six times per day with each negotiation lasting at least six minutes, or about nine days a year, Nutri-Grain set up the Getaway from Negotiation sweepstakes. To help parents reclaim time wasted, the brand wants to give families the opportunity to enjoy more time together and make special memories.
For a short time in July, families across the United States are invited to enter the sweepstakes and five lucky winners will get the chance to go on the getaway of their dreams (up to a value of $10,000) and also receive a year's supply of Nutri-Grain soft-baked breakfast bars and bites to save more time in the future.
Snack-Focused Family Getaways
Nutri-Grain's Getaway from Negotiation Treats the Whole Family
Trend Themes
1. Healthy Snacking - Opportunity for innovation in creating healthy and convenient snack options for busy families.
2. Experiential Marketing - Brands can create immersive experiences like Nutri-Grain's Getaway from Negotiation sweepstakes to engage with their target audience.
3. Parent-child Bonding - Businesses can integrate opportunities for meaningful interactions between parents and children in their products and services.
Industry Implications
1. Food and Beverage - Brands can focus on creating healthy and convenient snack options for busy families like soft-baked breakfast bars and bites.
2. Travel and Hospitality - Opportunity for innovative experiential marketing campaigns like Nutri-Grain's Getaway from Negotiation sweepstakes to engage with families and create lasting memories.
3. Entertainment - Businesses can create family-friendly entertainment options that provide opportunities for parent-child bonding and quality time together.