Amanda Norgaard for Gestuz Spring 2011 shows off a not-so-typical beach style. She rocks out on the sandy shore in chunky rocker bangles, leather jackets and tiny tight dresses. Amanda's hair is the perfect 'I just rolled out of bed' style.
I like that this isn't your everyday bikini on the beach shoot. The fact that it is outside the box will potentially draw more attention to the Gestuz Spring 2011 prints. It definitely drew me in!
Beachy Rocker Shoots
The Gestuz Spring 2011 Campaign Has a Unique Beach-Babe Vibe
Trend Themes
1. Outside-the-box Fashion - Disruptive innovation opportunity: Explore unconventional styles and concepts that go beyond traditional fashion shoots, attracting attention and standing out in the industry.
2. Edgy Beach Fashion - Disruptive innovation opportunity: Introduce bold and alternative beachwear options, offering a unique and non-traditional approach to traditional beach fashion.
3. Effortlessly Cool Hair - Disruptive innovation opportunity: Develop innovative hair styling techniques and products that achieve a 'just rolled out of bed' look, catering to individuals seeking effortless and relaxed styles.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunity: Embrace innovative photo concepts and artistic techniques that deviate from traditional fashion photography, offering a fresh and captivating visual experience.
2. Beachwear - Disruptive innovation opportunity: Redefine traditional beachwear norms by introducing edgy designs and unconventional styles that provide a distinctive and eye-catching beach fashion experience.
3. Hair Styling - Disruptive innovation opportunity: Create innovative hair styling tools, products, and techniques that allow individuals to effortlessly achieve a naturally unkempt and cool hairstyle, meeting the demands of those seeking effortless chic.