At first glance, Geraldo Zamproni's pillows appear to present quite the whimsical illusions. The gigantic red cushions have been wedged under heavy concrete structures and seem to take their weight lightly. While the large-scale inflated bolsters do in fact sit below very stable architectural elements, the sight of them alone is fantastical, amusing and completely captivating.
Throughout various South American cities, you can find the bright red pillows, many of which have been tucked into art galleries and museums. They can be seen stuck under walkways, roofs, ramps and more and they introduce a visual lightness to industrial edifices. One of Geraldo Zamproni's pillows has been spotted in New York City, and there's reason to suspect that there may be more.
Structure-Supporting Cushions
Geraldo Zamproni's Pillows Impossibly Prop Up Concrete Buildings
Trend Themes
1. Structure-supporting Cushions - Disruptive innovation opportunity: Develop inflatable cushions as a cost-effective and aesthetically pleasing alternative to traditional structural supports in construction.
Industry Implications
1. Construction - Disruptive innovation opportunity: Implement inflatable cushions in the construction industry to improve support systems and introduce visual lightness to architectural structures.
2. Art and Design - Disruptive innovation opportunity: Explore the use of giant inflatable pillows in art galleries and museums to create captivating and whimsical illusions in exhibit spaces.
3. Architecture - Disruptive innovation opportunity: Incorporate Geraldo Zamproni's structure-supporting cushions into architectural designs to add an element of surprise and playfulness to concrete buildings.