Genius Smoothie makes simple smoothies with minimal ingredients and without gums, emulsifiers, natural flavors, added cane sugar or stevia; founder Alex Bayer says "Our top-selling SKU across the country is our original, which is literally coconut water and coconut meat. It’s only two ingredients."
The new protein smoothie from the brand features the brand's signature and it's fortified by pea protein, coconut sugar and monk fruit extract, as well as the benefits of adaptogens like lion’s mane and reishi mushrooms. The brand's protein smoothies can be found in flavors like chocolate and vanilla with 17 grams of plant protein.
Genius Smoothie, formerly Genius Juice, rebranded to support expansion, increase its appeal to a wider audience and prove that it is not just a coconut drink.
Coconut Protein Smoothies
Genius Smoothie Makes Nutritious Drinks with Coconut Meat & Water
Trend Themes
1. Simple Ingredient Smoothies - There is an opportunity for companies to create simple, clean label smoothie options that emphasize minimal ingredients and avoid added sugars or flavors.
2. Adaptogen-infused Beverages - Brands can create innovative beverages by infusing them with adaptogens like lion's mane and reishi mushrooms, which have potential health benefits and are becoming increasingly popular among consumers.
3. Coconut-based Protein Products - Companies can capitalize on the popularity of coconut by creating protein products that feature coconut meat or water as a key ingredient, like the Genius Smoothie brand has done with their protein smoothies.
Industry Implications
1. Healthy Beverages - The trend towards clean label, functional beverages with natural ingredients presents an opportunity for companies in the healthy beverage industry.
2. Plant-based Protein Products - As plant-based diets continue to gain traction, there is a growing demand for innovative protein products that are not reliant on animal sources, such as the pea protein used in the Genius Smoothie brand's protein smoothies.
3. Functional Foods and Supplements - Adaptogens and other functional ingredients can be incorporated into a variety of food and supplement products to provide added health benefits, creating opportunities in the functional foods and supplements market.