There's always a generational gap between successive generations, but the advent of mobile technology has expanded the chasm between millennials and Gen Xers to unprecedented proportions. Even though the two generations are only about a decade apart, millennials are very different, largely due to their relationship with technology.
This infographic shows the ways in which technology and mobile technology in particular have contributed to widening the divide. For example, only 28% of Gen Xers state that their smartphone is a very valuable shopping tool when they're shopping in a physical store, but 56% of millennials say their phone is their most trusted shopping companion.
The importance of mobile apps and openness to mobile payment technology are just some of the mobile-influenced manifestations of the generational gap between millennials and Gen Xers
Generation Chasm Charts
This Infographic Shows How Mobile Technology Has Caused a Generational Gap
Trend Themes
1. Mobile Technology Gap - Opportunity for businesses to develop mobile apps and enhance mobile payment technology to bridge the gap between millennials and Gen Xers.
2. Value of Smartphones - Businesses can capitalize on the opportunity to create innovative mobile shopping experiences to cater to millennials who consider their smartphones as trusted shopping companions.
3. Generational Divide - Companies can explore strategies to bridge the generational divide by leveraging technology and developing solutions that resonate with both millennials and Gen Xers.
Industry Implications
1. Retail Industry - Retailers can innovate by creating mobile apps and incorporating mobile payments to align with the preferences of millennials and Gen Xers.
2. Technology Industry - Opportunity for technology companies to develop innovative mobile technologies that bridge the generational gap and cater to the needs of both millennials and Gen Xers.
3. Marketing Industry - Marketing agencies can help businesses effectively communicate and engage with both millennials and Gen Xers by leveraging mobile technology and understanding the generational divide.