NextGen is dedicated to building up and supporting the next generation in franchising and as a result, the company boasts a special program that is targeted at the Millennial demographic.
As Millennials build-up their financial means, start families, and purchase homes—they are more prone to starting their own businesses and many look to franchising opportunities, which tends to be more accessible for exercising one's entrepreneurial spirit.
In its quest to support the next generation in franchising, NextGen is operating on a global scale. It provides individuals with networking opportunities, constructive feedback, as well as "a closer look into key components of the franchise process."
NextGen is also hosting a global competition—the 'All-Stars Edition'—which will look into the future of franchising and which encourages participants to develop their plans with the next five years in mind.
Millennial-Targeted Franchising Programs
NextGen Supports a New Generation in Franchising
Trend Themes
1. Millennial Entrepreneurship - NextGen targets Millennials with franchising programs, tapping into their desire for entrepreneurship and accessible business opportunities.
2. Global Networking in Franchising - NextGen operates globally, providing networking opportunities and a closer look into the franchise process to support the next generation of franchisees worldwide.
3. Future-focused Franchising - NextGen's 'All-Stars Edition' competition encourages participants to develop plans for the future of franchising, presenting disruptive innovation opportunities.
Industry Implications
1. Franchising - NextGen's targeted programs for Millennials offer disruptive innovation opportunities within the franchising industry.
2. Entrepreneurship - NextGen's focus on supporting Millennials in starting their own businesses presents disruptive innovation opportunities within the entrepreneurship industry.
3. Business Support Services - NextGen's global networking and constructive feedback initiatives create disruptive innovation opportunities in the business support services industry.