Belgian bridal designer Eva Janssens worked with content creator Gerrit Elen on a gender-neutral bridalwear campaign that challenges tradition. According to the designer, "A garment in itself is neither feminine nor masculine. It is what you make of it yourself."
The campaign imagery incorporates rich colors, seventeenth-century elements and Janssens' vision celebrates tailor-made bridal fashion in a way that invites people to explore both individuality and expression. As Elen is known for his gender-neutral looks, the content creator behind the Gerrit and the City blog proved to be the perfect face of the new bridalwear campaign, which showcases dresses, button-up shirts, crop tops and blazers with clean lines that have the potential to flatter anyone.
Gender-Neutral Bridalwear Campaigns
Designer Eva Janssens Created a Campaign to Celebrate Love
Trend Themes
1. Gender-neutral Bridal Fashion - Opportunities for designers to create non-traditional bridalwear that challenges gender norms and promotes inclusivity.
2. Customized Tailoring - Potential for bridal fashion companies to offer bespoke, made-to-measure garments that cater to a wide variety of body types and personal styles.
3. Seventeenth-century Inspirations - Trend towards incorporating historical elements and themes in modern fashion designs for a unique and nostalgic aesthetic.
Industry Implications
1. Bridal Fashion - Industry players can create collections that focus on inclusivity, customization, and contemporary aesthetics.
2. Fashion Photography - Opportunities for photographers to capture diverse and innovative bridal fashion campaigns that highlight individual expression and personal style.
3. Wedding Planning - Industry professionals can offer clients guidance on how to incorporate non-traditional and diverse elements into their wedding celebrations, from clothing to decor.