ASICS introduces a brand new constructional approach to its signature GEL-Quantum 360 6 sneaker model. The low-profile sneaker gets a comfort focus with the new sock-like fit throughout the entire upper. There are two colorway options that kick off with Glacier Grey or the darker iteration of Carrier Grey.
It is designed specifically to "keep your mind and body in motion." It takes on the Mono-sock construction from the brand -- this can be seen prior from the brand's GEL-NOOSA TRI series. It makes it easily accessible, slipping on and off with ease due to the snug and comfortable fit. It also sits on top of the GEL cushioning for ultimate comfort through and through.
Sock-Fitted Running Sneakers
ASICS Gives the GEL-Quantum 360 6 a Snug Construction
Trend Themes
1. Sock-fitted Footwear - The rise in popularity of sock-like fittings in footwear provides an opportunity for companies to innovate products with maximum comfort and ease of use.
2. Comfort-focused Sneakers - There is a growing demand for sneakers that prioritize comfort and performance during physical activity, presenting a market opportunity for companies to design products that cater to these needs.
3. Low-profile Shoes - Low-profile shoes are becoming more popular amongst consumers seeking a perfect balance between style and functionality, creating an opening for companies to provide innovative designs that meet these demands.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can take advantage of the increased demand for sneakers that prioritize comfort and performance during physical activity, by investing in the development of innovative products that cater to these needs.
2. Fashion Footwear - Fashion footwear brands can incorporate sock-like fittings in their product designs and appeal to consumers seeking maximum comfort and ease of use, indicating an opportunity for disruptive innovation in product design and functionality.
3. Sports Apparel - The sports apparel industry can benefit from producing low-profile shoes that cater to the growing trend of consumers seeking a perfect balance between style and functionality, setting the stage for innovative designs that offer both.