ASICS Sportstyle introduces a new iteration of the GEL-NYC sneaker model that is now available to purchase online at ASICS. Following the slew of looks that launched for Paris Fashion Week, the brand delivers three colorway palettes including Oatmeal and Forest, Cream and Aquamarine, and Concrete and Oatmeal.
Starting with look at the upper, it is contrasted with a GEL-CUMULUS 16 tooling system. This is blended with a fusion of lightweight foams and other GEL technology inserts by the brand. It all rests on top of the ASICS midsole form in order to provide comfort for all-day wearing. The archival looks are defined by bright tones of yellow, green, off-white, light yellow, light blue, and more.
Colorful Layered Lifestyle Sneakers
ASICS Sportstyle Presents a New GEL-NYC Sneaker
Trend Themes
1. Colorful Sneaker Palettes - Disruptive innovation opportunity: Create customizable, on-demand sneaker designs with a wide range of vibrant color options.
2. GEL Technology Integration - Disruptive innovation opportunity: Develop new footwear designs that combine lightweight foams and GEL technology for enhanced comfort and performance.
3. Archival Inspired Fashion - Disruptive innovation opportunity: Merge retro and contemporary styles to create unique fashion pieces that appeal to nostalgic consumers.
Industry Implications
1. Footwear Design - Disruptive innovation opportunity: Introduce sustainable materials into footwear manufacturing to cater to eco-conscious consumers.
2. Sports/fitness Apparel - Disruptive innovation opportunity: Incorporate GEL technology into athletic apparel to enhance cushioning and support during intense workouts.
3. Fashion Retail - Disruptive innovation opportunity: Implement augmented reality (AR) technology to enable virtual fitting rooms and enhance the online shopping experience.